Ugg Launches Boot Collection for Individuals with Disabilities
[Source: Footwear News]
For people with disabilities, finding footwear that not only fits, but is also fashionable can often be challenging — so Ugg and Zappos set out to change that.
Just this week, the sheepskin boot brand and the online retailer’s Zappos Adaptive platform debuted Ugg Universal, a collection that features functional iterations of two classic Ugg styles: the Classic Short and Neumel. In an interview with FN, the two companies shared the yearlong process behind developing their new inclusive line of shoes.
“[We] held a focus group where we worked together with diverse people with disabilities to help bring this collection to life,” said Andrea O’Donnell, president of fashion lifestyle at Ugg parent Deckers Brands. “The main feedback was that they wished they could wear boots, and they wanted to wear our iconic styles.”